By Kelly McPherson 

According to the Australian Bureau of Statistics population clock there are approximately 24.3 million Australians. Facebook’s recent data shows there are now 16 million active Australians on Facebook. 

Therefore, based on these figures, simple math will tell us that approximately 65.8% of the total Australian population is an active Facebook user.  This is a huge number and is a statistic that has been growing consistently for a number of years. 

Other key points in the online world to note are that 1 in 6 Australians are daily users on Snapchat, and unlike President Trump who loves the platform, Twitter has experienced stagnant user growth for a number of years and has a considerable issue to deal with given the amount of new users who sign up but never use the service. 

 

WhatsApp has had a 30% increase since 2015, YouTube has 14,800,000 Australian users, Instagram, 5,000,000 monthly active Australian users (snapchat data) Linkedin 3,600,000 and Pinterest 280,000 Australian users. 

Australian media powerhouse News Corp’s figures are down in the first quarter of 2017, which is evidence that the publisher is continuing to struggle to offset declines in its traditional print advertising revenue.  

Let's look at News Corps figures a little closer.  Ad revenue for News Corp is down 9%, circulation and subscription revenues have decreased by 5% but their saving grace is that revenue from its digital properties are up 5% on last year and now accounts for 27% of overall revenue. 

So what does all of this data tell us? It tells us in no uncertain terms that new media is a force to be reckoned with but when combined with print and other platforms can become even more powerful and deliver exceptional results, the trick is knowing what you are doing when it comes to both. 

The Top Gun Multimedia team recognised the new media trend many years ago and so we got to work preparing a multimedia platform where we could demonstrate the power of multimedia and not just talk about it. 

We are pleased to report that the first six months of our Just Clik News initiative, which combines the power of traditional media, outdoor and online, are impressive.  

Our objective was to achieve 500,000 views; we achieved over 2,000,000 views and a new media engagement rate of 22%, which is 18% above the global average and we couldn’t have done that without you, our readers and our customers. 

The next phase of Just Clik News is to incorporate new initiatives in order to be of further service to the communities we serve, we are ‘Fair Dinkum’ about providing more value and increasing accountability for our advertisers and are really looking forward to the next 6 months.   

Doing what we love every day is a dream come true and we are eternally grateful to those who have made that possible.  Thanks again for the opportunity. 

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